Customers routinely look for categories like breakfast, boxed lunches, catering packages, and most popular items at the start of the menu while they look for sides, desserts, drinks and miscellaneous categories at the end of the menu.

Maximum choices should be present for items that need them. For example, if there is a sandwich item with one choice of cheese, the max choice should be 1. This will only allow customers to make 1 cheese selection. Otherwise, they could make multiple selections which could cause caterer confusion and potential order fulfillment issues.

Option prompts should be clear and succinct (“Select X,” “Choose X,” etc).

It is ideal to have expectation-setting descriptions on menu items and choices, especially for items customers may not be familiar with.

Menus should be rid of typos, punctuation, spelling and grammatical errors and be clear so that customers can move quickly while placing an order.