Menu Integration

Optimization

6min

Photos

Set expectations - and drive orders - by adding photos to your menu. Studies show that menus with photos convert up to 30% more than menus without photos.

Bundles

Include catering packages, trays, and bundles. Catering packages are the most-ordered option on ezCater.

Individual Items

Include individual items and boxed lunches. 25% of ezCater orders include an individually packaged item.

Customers use the individual packaging filter often in Search to find restaurants that offer items that come individually wrapped.

Drinks and Desserts

Increase margins with drinks and desserts. Almost 50% of customers order beverages when they are included on the menu.

Dietary Restrictions

Accommodate for dietary restrictions. Customers frequently filter on ezCater for dietary options. Including vegan, gluten-free, or vegetarian entrees and sides on your menu ensures they’ll be able to find you.

Ensure you provide all dietary information for the items on your menu.

Utensils and Packaging

Offer free utensils and invest in packaging. Over 80% of ezCater orders are placed with restaurants who offer free utensils.

Quality

Put your best food forward. Choose quality over quantity - more is not always better. Feature menu items that deliver well and can handle different catering formats.

Resources

For a deeper dive into these tips, check out our General Menu Tips & Best Practices resource.

Live Examples

To see these tips in action, check out these great menu examples: 



Updated 13 Feb 2025
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