Optimization
Set expectations - and drive orders - by adding photos to your menu. Studies show that menus with photos convert up to 30% more than menus without photos.
Include catering packages, trays, and bundles. Catering packages are the most-ordered option on ezCater.
Include individual items and boxed lunches. 25% of ezCater orders include an individually packaged item.
Customers use the individual packaging filter often in Search to find restaurants that offer items that come individually wrapped.
Increase margins with drinks and desserts. Almost 50% of customers order beverages when they are included on the menu.
Accommodate for dietary restrictions. Customers frequently filter on ezCater for dietary options. Including vegan, gluten-free, or vegetarian entrees and sides on your menu ensures they’ll be able to find you.
Ensure you provide all dietary information for the items on your menu.
Offer free utensils and invest in packaging. Over 80% of ezCater orders are placed with restaurants who offer free utensils.
Put your best food forward. Choose quality over quantity - more is not always better. Feature menu items that deliver well and can handle different catering formats.
For a deeper dive into these tips, check out our General Menu Tips & Best Practices resource.
To see these tips in action, check out these great menu examples: